Pricing
One unit. One research.
A research is a full analysis of one product: its page, its customers, and the public web around it. Start free, add more when you need them.
No card. Two researches to try it.
- 2 researches every month
- 1 tracked product
- 1 seat
For a small business finding its edge.
- 5 researches every month
- 5 tracked products
- 1 seat
- Top up any time with research packs
For established teams. Priority runs.
- 20 researches every month
- 20 tracked products
- 3 seats
No subscription. Pack researches never expire.
- 3 researches$29
- 10 researches$79
- 25 researches$169
- Gap reports between researched products
- Monthly tracking refreshes
- Full research history
- Report exports
- Internal document uploads
You spend a research when we go out and gather new evidence. Everything you do with evidence you already have — comparisons, opportunity maps, briefs — is free.
Products change. So should the research.
Size the plan against what you actually run, then see what keeping that picture current costs you by hand.
Tell us how many products you want to understand — and how many you want to keep watching.
Monthly refreshes on tracked products are included — they never spend a research.
- 5 researches included every month
- 5 tracked products
- 1 seat
Enough researches to start, and room to track 3 products month after month.
Join the waitlistA product you researched once is a snapshot. This is what it costs to keep that picture current by hand.
$25 – $300 / hour
Every month means 60 manual passes a year on the 5 products you follow. Checking once a year instead would save only $1,902 — and you'd miss every shift in between. Change is the thing worth watching.