Built from 20 years of asking: what’s next?
A founder’s notebook turned into a workspace — for finding the gap before you build the product.
— Bruno Langholm, founder
Three chapters, one question
Learned that great ideas die at the factory floor without evidence.
Learned that positioning follows truth, not the other way around.
Learned that the sharpest brands ship the products customers keep asking for.
Four questions on every whiteboard
What’s next?
Not another feature — a real reason to buy.
Where’s the gap?
What the category still hasn’t answered.
Have we saturated our own range?
Cannibalising ourselves vs. taking new ground.
What are customers actually telling us?
Beneath the star ratings and support tickets.
Feedback comes from everywhere. It rarely lands anywhere.
Product, design, factory, leadership, sales, QA, support, brand, marketing — nine directions, nine formats, no single place it can become a decision.
Prodaro is that single place.
Six months of nights and weekends
AI opened the door
Agents, assistants, scraping — a lot of it rough. Thanks to other founders whose tools made the messy parts possible.
One place, many languages
Research, playbooks and multilingual feedback finally in the same room. Even when someone writes feedback in a strange way.
A workspace, not a chatbot
Initiate research, add what you know, apply frameworks, hand off a document your team can actually build from.
One product used to cost this much
What one product research used to cost
What it costs now
Instead of thousands in research spend
One real project I ran. Your mileage will vary — but not by much.
Pay for outcomes. Not subscriptions.
- —Another AI hype tool
- —A subscription that drains whether you use it or not
- —Usage that expires on you
- Pay for the outcome, not the seat
- Researches you buy in a pack never expire
- A handoff-ready doc at the end
What you actually save is time — the most valuable and expensive thing you have.
I didn’t set out to build a startup. I set out to solve my own problem — one place where the research for the next product could actually live.
If it’s useful to you too, that’s the best outcome I could hope for. I’d genuinely love to hear how you used it to make a strong move.
All the best,
Bruno Langholm